At present, humanity uses 6,809 living languages and about 100 living scripts to facilitate its social interactions . However, there is an urgent need for the adoption of a common link language in a world in which all its people are quickly becoming interdependent despite the many differences of their myriad cultures, races, religions and ideologies. The ‘planetization of humankind’ is almost complete due to the effects of recent dramatic advances in transport and communication. Communications have been greatly improved by the widespread adoption of mass media—especially radio and television—coupled with reduced costs and time that has been made possible by the use of satellites, computers and mobile telephones. The Internet is quickly emerging as the preferred information highway to meet our daily communication needs as well as for conducting important business transactions.

It is now almost impossible for us to fully participate in the global village that we live in, without ‘knowing’ a common world language. However, the common link language that would be the universally accepted means of communication should not be allowed to undermine the importance of any other existing language or culture. In fact, new linguistic insights have made us aware that no human language is superior to any other and that the development and growth of a language depend upon its use.

Meanwhile, English, for various reasons—primarily due to British rule in the many parts of the world—has emerged as the popular lingua franca . In the process, it must be acknowledged, the role of English and its functions have vastly changed. English is no more seen as the language of the rulers, or as an instrument of promoting British culture and values. According to the famous linguist Tom McArthur, “In the closing years of the twentieth century the English language has become a global resource. As such it does not owe its existence or the protection of its essence to any nation or group

It is the technology that allows people to travel further and faster than ever before. It is the Internet that links people regardless their nationalities and countries they live in. And technology is also the reason why lots of business people are active globally and why more and more entrepreneurs are on the move than ever before. In this world full of the state-of-the-art technology English serves as a uniting element in many situations, giving all entrepreneurs and small companies a better chance on the market and an ideal comparative advantage over those who lack the ability to communicate in this language.
There is no doubt that professional knowledge and experience is essential for entrepreneurs and managers. But reaching and staying at the top requires more than just being knowledgeable and experienced. One of the reasons why some entrepreneurs are successful and some of them are, let us stay optimistic, less successful, may lie in the ability to communicate knowledge in a foreign language. Of course, one has to agree that entrepreneurs and companies can hire interpreters who are both fluent and skilled. However, entrepreneurs cannot expect that people, who are not really involved in a company’s matters, will establish relationships in the way loyal and committed employees of the company can. The solution to this problem lies in constant learning and studying the foreign language.